{"id":18713,"date":"2025-04-03T17:08:11","date_gmt":"2025-04-03T15:08:11","guid":{"rendered":"https:\/\/staging.sefiro.de\/?post_type=product&#038;p=18713"},"modified":"2026-07-12T12:02:49","modified_gmt":"2026-07-12T10:02:49","slug":"kosmetik-kosmetik-claims","status":"publish","type":"product","link":"https:\/\/academy.sefiro.de\/en\/product\/kosmetik-kosmetik-claims\/","title":{"rendered":"Kosmetik | Kosmetik-Claims"},"content":{"rendered":"<h3>BESCHREIBUNG<\/h3>\n<p>Das eTraining vermittelt Grundlagen zu Kosmetik-Claims, deren Bedeutung f\u00fcr Verbraucher und Unternehmen sowie die rechtlichen Anforderungen nach EU- und deutschen Regelungen. Es zeigt, wie Claims transparent, wahrheitsgem\u00e4\u00df und gesetzeskonform gestaltet werden.<\/p>\n<h3>INHALTE<\/h3>\n<ul>\n<li>Bedeutung von Kosmetik-Claims f\u00fcr Verbraucherinformation, Wettbewerb und Innovation<\/li>\n<li>Rechtlicher Rahmen: EU-Kosmetikverordnung und Claims-Verordnung mit verbindlichen Kriterien<\/li>\n<li>Sechs Kernprinzipien f\u00fcr Werbeaussagen: Legalit\u00e4t, Wahrheit, Belegbarkeit, Redlichkeit, Fairness, Verst\u00e4ndlichkeit<\/li>\n<li>Anforderungen an \u201eFrei von\u201c- und \u201eHypoallergen\u201c-Claims sowie deren Einschr\u00e4nkungen<\/li>\n<li>EmpCo-Richtlinie zu Umwelt- und Nachhaltigkeitsaussagen und deren nationale Umsetzung<\/li>\n<\/ul>\n<h3>ZIELGRUPPE<\/h3>\n<p>Dieser Kurs richtet sich an Fachkr\u00e4fte, die f\u00fcr die Sicherstellung der Produktqualit\u00e4t und des sicheren Handlings von Kosmetik-Claims verantwortlich sind oder sich daf\u00fcr interessieren. Ideal f\u00fcr alle, die ein grundlegendes Verst\u00e4ndnis f\u00fcr Kosmetik-Claims und deren rechtliche Rahmenbedingungen erlangen m\u00f6chten.<\/p>\n<h3>DAUER &amp; ABLAUF<\/h3>\n<p>Dieses eTraining dauert ca. <strong>20\u201330 Minuten<\/strong>. Nach erfolgter Buchung steht es f\u00fcr die gebuchte Dauer zur Verf\u00fcgung. Die erfolgreiche Teilnahme wird mit einem Zertifikat des SEFIRO ACADEMY CAMPUS best\u00e4tigt.<\/p>\n<p>Das Lerntempo bestimmen Sie selbst.<\/p>\n<p>Die Inhalte k\u00f6nnen w\u00e4hrend der vereinbarten Nutzungsdauer unterbrochen und beliebig oft wiederholt werden. Kleinere und gr\u00f6\u00dfere Wissenskontrollen helfen Ihnen, das Gelernte zu festigen und den Lernerfolg zu \u00fcberpr\u00fcfen. Durch ihre Gestaltung bieten sie zudem eine gute Abwechslung beim Lernen.<\/p>","protected":false},"excerpt":{"rendered":"<h3><strong>Kurzinfo eTraining \u201eKosmetik-Claims\u201c<\/strong><\/h3>\n<p>In diesem eTraining erfahren Sie alles \u00fcber Werbeaussagen f\u00fcr Kosmetikprodukte: Was sind Claims, welche rechtlichen Vorgaben gelten und wie m\u00fcssen Aussagen belegt werden? Im Fokus stehen die EU-Kosmetikverordnung und die Claims-Verordnung mit ihren sechs verbindlichen Kriterien (u. a. Wahrheitstreue, Belegbarkeit, Fairness). Sie lernen auch die Bedeutung des \u201eTechnical Document on Cosmetic Claims\u201c kennen. Am Ende absolvieren Sie einen Wissenstest \u2013 die erfolgreiche Teilnahme ist Voraussetzung f\u00fcr Ihr Zertifikat.<\/p>","protected":false},"featured_media":20298,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[96],"product_tag":[],"class_list":["post-18713","product","type-product","status-publish","has-post-thumbnail","product_cat-kosmetik","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","virtual","taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/product\/18713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/media\/20298"}],"wp:attachment":[{"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/media?parent=18713"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/product_brand?post=18713"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/product_cat?post=18713"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/academy.sefiro.de\/en\/wp-json\/wp\/v2\/product_tag?post=18713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}